{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://saaacam.aviaryplatform.com/iiif/xg9f47jp1f/manifest","type":"Manifest","label":{"en":["Dr. Ron Kelley Interview"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/571/original/full-color_2x.png?1735841768","metadata":[{"label":{"en":["Publisher"]},"value":{"en":["The African American Network TV (TAAN TV)"]}},{"label":{"en":["Description"]},"value":{"en":["\u003cp\u003eDr. Ron Kelley, CEO of National School Improvement Corporation, discusses growing up in San Antonio as the child of a police officer, how he came to start his business, and the importance of mentoring our youth. His career spans a broad range of categories, from music executive to teacher to one of the youngest principals, to sharing strategies for higher ratings to mentor and public speaker. 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Please contact SAAACAM for any questions regarding usage rights.\u003c/p\u003e"]}},{"label":{"en":["Date"]},"value":{"en":["2017-09-17 (created)"]}},{"label":{"en":["Type"]},"value":{"en":["Interview"]}},{"label":{"en":["Format"]},"value":{"en":["MP4"]}},{"label":{"en":["Keyword"]},"value":{"en":["National School Improvement Corporation (NSI)","Staff Development","ROTC","STAAR Test","TAKS Test","University of Texas at Austin","Gold performance acknowledgements"]}},{"label":{"en":["Language"]},"value":{"en":["English (primary)"]}},{"label":{"en":["Access Ss"]},"value":{"en":["access_restricted"]}}],"summary":{"en":["\u003cp\u003eDr. Ron Kelley, CEO of National School Improvement Corporation, discusses growing up in San Antonio as the child of a police officer, how he came to start his business, and the importance of mentoring our youth. His career spans a broad range of categories, from music executive to teacher to one of the youngest principals, to sharing strategies for higher ratings to mentor and public speaker. He closes by stressing how success hinges on image in social media and in attire.       \u003c/p\u003e"]},"requiredStatement":{"label":{"en":["Attribution"]},"value":{"en":["\u003cp\u003eAll materials are for noncommercial educational or research uses only. 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I'm your host, Vance Bradford, and today's special guest is Dr. Ron Kelley. Welcome, Doctor. How you doing, sir? \r\n\r\n\r\nRon Kelley  0:15  \r\nI’m glad to be here. How you doing?\r\n\r\n\r\nVance Bradford  0:17  \r\nYes, sir, good, good, good. So let's jump right into it, my man, and– and tell me where are you born?\r\n\r\n\r\nRon Kelley  0:22  \r\nI'm born and raised right here in San Antonio. Native, yes.\r\n\r\n\r\nVance Bradford  0:26  \r\n–All right, all right. Native San Antonian, okay, okay. Where’d you go to high school?\r\n\r\n\r\nRon Kelley  0:29  \r\nI'm a Roosevelt [High School] graduate, Rough Rider [Roosevelt’s mascot] all the way. So Roosevelt’s where I got my start right there on Walzem Road. It all started there and took me all over the world from there.\r\n\r\n\r\nVance Bradford  0:39  \r\nWow, that's– that’s deep, okay. Did you– were you in athletics, any sports? Did you play any sports?\r\n\r\n\r\nRon Kelley  0:44  \r\nI was! I was– I was on the track team. I think I did a little bit of basketball. But my main thing in high school was ROTC [Reserve Officers’ Training Corps]. And I always credit that, people look at my list of accomplishments and ask, “What are some of the things that really helped? But the things I learned from that military training, that enabled me to shoot all the way to the top and to keep going.\r\n\r\n\r\nVance Bradford  1:01  \r\nFunny you said that, I remember some ROTC days myself. Yes, sir. Yes, sir. Repelling and all that [laughs] Right there, okay, okay. Next, I would like to ask you: so what do you do now?\r\n\r\n\r\nRon Kelley  1:16  \r\nWell, what I do, I am the CEO of NSI. And we're the National School Improvement Corporation, and we are a staff development provider. So when you hear a school say “the staff development day”, when the kids are out and the teachers are still there, we're one of the providers of that nationwide. We do training, as far as standardized test scores, improving discipline in schools, a variety of things, we train teachers. And we also produce curriculum materials, a lot of workbooks and materials that teachers use. And we've grown to be one of the most innovative education companies in the nation and based right out of here in San Antonio. \r\n\r\n\r\nVance Bradford  1:51  \r\nOh, okay. That's very impressive. Do they ever call you “Mr. Joe Clark?”\r\n\r\n\r\nRon Kelley  1:56  \r\nOh, yes, as a principal, yeah, I'm glad you brought that up. My background, they got me prepared for that. I was one of the youngest school principals in the nation at that time, and I produced one of the top performing schools. And while I was doing that, and seeing what motivated kids, that's where I got the idea for my business, to figure out what was the purpose of creating one super school that was doing very well, I could travel all over the nation and share those strategies and help more kids. So that was the foundation. Being a principal was the foundation that helped me build a national corporation.\r\n\r\n\r\nVance Bradford  2:25  \r\nThat's nice. That's tight. Yes, sir. You know, and being a– knowing that you're an educator, you know, that's– it's important for the, you know, these kids nowadays is, you know, what are you seeing that– that can help kids, you know, graduate, or– and progress in school and stuff?\r\n\r\n\r\nRon Kelley  2:43  \r\nDefinitely what they need is mentoring. I run several of the top mentoring programs in the nation for African American males. And for them to be able to see the correct image, the correct way to speak in an interview, how to carry themselves, those are the missing elements that we need. And those are the elements that if they learn them now, that will help with their schoolwork, it'll help with their self-confidence. So we go into schools all over the nation and work with boys and teach them etiquette, teach them bet– how to better their writing skills, leadership strategies, all of those things. So that mentoring piece, those life lessons, that's what our– our students need nowadays. \r\n\r\n\r\nVance Bradford  3:18  \r\nGreat, great. Well, you know, Dr. Kelly, I was going over your bio, which is very impressive, very impressive. And I also see, you know, motivational speaker and author. Can you expound on some of your author– expound on some of that for us.\r\n\r\n\r\nRon Kelley  3:31  \r\nYeah, okay, well– well, the motivational speaker part, I always tell people, “There's no such thing as a motivational speaker.” I get a lot of people ask me that– saying they want to get into that field, they see me speaking at different events. And I say, “There's such thing– the only thing that really exists is someone who is an expert in something that people are willing to pay them to talk about.” So I tell young speakers to go out there, become an expert in something, and then people will book you to speak at that point. So with my experiences, my accomplishments with schools and with my business on the business side, I also worked in the music industry. So my– my experiences with that, all of those together, people started requesting me to speak. And I always enjoyed speaking, I always– it was my thing, starting off as a teacher, working up to a principal. And before you know it, it turned into something where year round I speak at schools, corporations, churches, various organizations, and this is what I love. A lot of things– I'm 44 years old now, and I remember when I reached 40– Before that I was focused on the money. I was like, I gotta build a business, I got to do that. And I achieved a lot of those things. But when I hit 40, I realized that happiness and doing what you love is way more important than the money. So at that point, I realized, “what is my passion?” And teaching and speaking is my passion. So that's what I spend a lot of my time doing nowadays with running the company. \r\n\r\n\r\nVance Bradford  4:47  \r\nOkay, okay, that's good– yeah, I mean– okay, I'm gonna kind of do a little lighter side of it, I mean, because you know, you're very impressive with your work and everything. What did your parents do? How about that?\r\n\r\n\r\nRon Kelley  4:57  \r\nGood question, good question. My father, who passed away last year, was one of the first African American police officers. There with different waves of African American SAPD [San Antonio Police Department] officers. So I think there were about three or four classes before him, but he was in that first wave and one of the first African American traffic officers. And growing up in a police officer household, that taught me the respect, it taught me how to conduct myself. And it's really interesting now with all of the negative about police nowadays, I see it from a different perspective. The per– the image of a police officer that I saw was that– that professionalism, the way he would treat– he was a leader in the community. So I see those changes and, and enables me to work with our young men and help them with how to interact with the police and how to know their rights, you know. And when they– when I tell them that, you know, I'm a police officer’s son, it gives me that credibility with them where they're like, “How do the officers think?” And, “How should I interact with them?” And I explain to ‘em, it's about respect. You know, you treat others with respect, you get it back. Unfortunately, there's some– some officers who don't conduct themselves that way, and there's good and bad of everything. So we have to all work together. But you know, coming up– going back to your question with that police officer– my mother was a nurse. And then most of my life, she was a housewife, where she was there for us and picked us up from all of these activities. And to this day, you know, once I, so called, “made it” and was successful, I like to spoil my mom, because she– she was definitely there and she was the one. So I feel like my role now is to make her life as easy as possible. That's why I work hard.\r\n\r\n\r\nVance Bradford  6:28  \r\nMy man. That’s– that's beautiful. That's beautiful. And I can see now where you get, you know, your strong background. Yeah, your mom and dad, you know, so I know that had kept you in them books.\r\n\r\n\r\nRon Kelley 6:37\r\nThat's right. Always, always.\r\n\r\n\r\nVance Bradford   6:38\r\nYes, sir. Always good when you have that good foundation, man. Yes, our parents or something else. What do you feel is your greatest contribution to San Antonio?\r\n\r\n\r\nRon Kelley  6:48  \r\nMy greatest contribution, I think, is versatility. Being able to do many things, I've worked a lot in education, then on the business side, then the mentoring side with students and just contributing my time. I always wanted to be able to do multiple things, you know, so I prepared myself with my background. I've been very active in a lot of organizations, very active with my fraternity, Kappa Alpha Psi fraternity, moved all the way up to being a regional leader within that organization. Very active with the Prince Hall Masons. So all of those organizations, my church, Second Baptist Church, I feel like putting all of that together, all of the experiences, that's where we can be most beneficial to the next generation. So I think being that, having that little bit of experience in everything, being able to adapt to various situations, puts me in a position to give back and bring up the next generation of leaders here in San Antonio. So being versatile, I think that's it.\r\n\r\n\r\nVance Bradford  7:42  \r\nThat's great. That's a great– great response. So that red and white ensemble you have on, is that– that what– is that what that KA [Kappa Alpha] Psi? [laughs]\r\n\r\n\r\nRon Kelley  7:50  \r\nYeah, we usually will throw in a red tie or something like that in there. So yes, yes. \r\n\r\n\r\nVance Bradford 7:57\r\nWell, doc, sorry you went that way. \r\n\r\n\r\n[Mutual laughter]\r\n\r\n\r\nRon Kelley 7:59\r\nThat’s right. 1911 [year Kappa Alpha Psi was founded] is a great year.  KA Psi–\r\n\r\n\r\nUnknown Speaker  8:03  \r\n–1911, all right. Yeah, yeah, sure was now, you know, you know. Some of us, you know, beginning and some of us at the end.\r\n\r\n\r\nRon Kelley  8:07  \r\n–That’s it. All right, all right, I know about that–\r\n\r\n\r\nVance Bradford  8:11  \r\n–But it’s all good, man. Yes, sir. Yes, sir. Appreciate it. Okay. Why do you give back to the community?\r\n\r\n\r\nRon Kelley  8:15  \r\nYou know, I think that the– the more success you achieve, it puts you in a position where you can reflect. And when I reflect, I always say, “I can count on one hand, the number of people that helped me along the way.” Because for some reason, I was always really ambitious. I wanted everything right now. And I really didn't have that many mentors, there weren't really many people reaching out to me. I guess they figured I thought I had it all figured out or something. But those four or five people that helped me along the way, I think about the lessons I've learned from them and still learn today, and I realize I gotta give back, I gotta give somebody that– that knowledge that I g– ‘cause that's what made a difference. Ev– almost every environment that I've been in, I always was bigger, better, stronger, faster. Not because I was technically any better than anyone, but I always was more prepared. I would walk into a situation and interview for a job or anything that was a competition. And I’d always have that preparation. ‘Cause I had those people, those uncles and my dad and my mentors, and the older members of my fraternity, they were always in my ear, and they were always the one saying, “Go for it, do this.” I think back to high school. I tell students all the time, I've never done any drugs. And you know, marijuana has never touched my lips or anything, and not necessarily for the right reasons, but because my friends protected me. They would say, “Ron is gonna be the next– the first black president one day.” –Don't put that around. Somebody beat me to that already.-- But I look at that and how people protected me. And I heard about Lebron James. They say when LeBron was a child, he was protected. Everyone would say, you know, “He's gonna go to the NBA [National Basketball Association], he's gonna be something.” And if we can duplicate that with our young Black men, we really can create a– a next generation of– of leaders out there. So because of those factors, because I see it every day, how it helped me, I feel it's my obligation. And one of the things I do to give back, I wanted to always give back to the Northeast side, to my neighborhood. And I saw an opportunity when they opened Northeast Lakeview College. And I've been asked to– to teach at various universities and colleges, but I always focus on the Community College area, because those are the students in their first semester of college where I can make a decision– help them make that decision whether they're going to keep going, or whether they're gonna drop out of school at that point. So that's my– when I'm teaching classes, I make sure I always teach at least one class each semester at Lakeview to give back to my community where I grew up. And then in those classes, that's where I feel like I'm giving back, ‘cause I teach them all the life lessons right there. Right in the class– \r\n\r\n\r\nVance Bradford  10:44  \r\n–Wow. That– that’s great. I’ll tell you one thing though, Dr. Kelly, I just known you for just a little time, but I definitely would take a class from you.\r\n\r\n\r\nRon Kelley  10:52  \r\n–That’s right, come on in! Come on– I’ma put you to work, though! [laughs]\r\n\r\n\r\nVance Bradford  10:56  \r\n–No way. But you’re sharing some good info. Yes, sir, I would definitely take a class from you. Yes, sir. Yes, sir. Okay, how about this: tell us about your experience as an educator.\r\n\r\n\r\nRon Kelley  11:04  \r\nYeah, well, basically where it started– So I started in Austin as a teacher. And it's funny because I was working in the music industry. And one of the things about music– my friends all wanted to be the rappers and singers, and I always wanted to be involved in the business side. So I was a young executive in the music industry. I met the principal of a high school in Austin, and she told me about a program where I could teach music and music production and about the music industry in high school. So I started off, and I always– I wanted to do all music and stay in that field. But I knew I had a talent. Everyone would tell me, “You have a talent for teaching on the education side.” I started teaching that program, it was very successful, National Blue Ribbon School. And I saw that and I said, “I can run a school.” So I advanced super quick through everything. And within four years, I was one of the youngest principals, as I mentioned before. So it went from teacher to principal really fast. But once I became a principal, I knew the main thing was the test. All they talked about– and now it's the STAAR [State of Texas Assessments of Academic Readiness] test, I think it was the TAKS [Texas Assessment of Knowledge and Skills] test at that time. And I said, “If I develop a strategy for that, my school will be number one, I can– I can have– build confidence in the kids.” So we developed strategies and got what's called Gold Performance Acknowledgements, which was some of the highest ratings for test scores. And that basically took me on my way. That– I was able to see those strategies, and now that's what I do every day, make sure that other schools have those strategies. \r\n\r\n\r\nVance Bradford  12:26  \r\nWell, actually, that could be Lean on Me [film] part two right there. \r\n\r\n\r\nRon Kelley 12:29\r\nThat’s right. Yeah, yeah–\r\n\r\n\r\nVance Bradford 12:30\r\n–Develop those strategies for those tests, yes, sir.\r\n\r\n\r\nRon Kelley 12:32  \r\n–That’s right. And that discipline is really important also.\r\n\r\n\r\nVance Bradford  12:35  \r\nLet me ask you this; why do you think it's important for us to tell our story?\r\n\r\n\r\nRon Kelley  12:40  \r\nWell, as our young people hear the story, that's the blueprint, that's the roadmap. A lot of times you see all of these highly successful people and you don't see the steps. All you hear about is the end goal, they're a billionaire now, they own this company, they do this. But you don't see the steps. And I always say for all of the successes you hear in my story, there's about 10 failures with each one where I learned the lessons that enabled me to get over the hump. So I think we have to get out there and share our story because we think they're not listening when that 10-year-old clicks on this interview, and they, [as 10-year-old] “Oh, that's boring. Them old guys on there talking.” They may hear one or two things that may spark something in them to make them the next CEO, the next physician, the next attorney. So if we keep the story to ourselves, does no good. We can sit here and beat our chests and– and list our accomplishments and all of that, but that's not accomplishing anything when you can influence someone else to– to not only match you, but to become better in the next decade. That's true success right there.\r\n\r\n\r\nVance Bradford  13:41  \r\nYes, sir. You’re very uplifting, Doctor, you’re very uplifting. Yes, sir. So that's very important. Okay, I'm gonna bring it down a little lighter, ‘cause you’ve told me how you like the Spurs. So tell me about how you like San Antonio and– and, you know, alliterate on some of that.\r\n\r\n\r\nRon Kelley  13:56  \r\nYeah, well I love our city. Let me tell you, one of the things that a U– as a UT [University of Texas at Austin] student– I went to the University of Texas as undergrad. I didn’t mention that earlier, but UT undergrad– and I'll tell you another twist to my story as far as colleges– But at UT, San Antonio wasn’t really represented. The Houston and Dallas, especially in the African American community at UT, they kind of dominated things. So I was always the one like, “I'm from SA. I'm from say–town. I'm from the Alamo city.” So I was always very confident about San Antonio. And, you know, we're number one when it comes to basketball. We– we do just basketball, we don't have ba– football or baseball. We just do one thing and we do it right. So this is a beautiful city. There's a lot of opportunity here. I see our young men, when I talk to young men they say, you know, “I can't wait to graduate so I can move to Houston or Dallas. I want to move to LA, I want to move to New York.” I was never like that. I knew I had to go away to get an education because I wanted to go to UT ‘cause that Longhorn school’s the number one. So I wanted to go there but I knew I wanted to come back and give back to this community. And people thought I was crazy for that. They were like, “You can go to Houston, there's more African Americans there, more opportunity, you know, there's more things to do, better nightlife and all of that.” But I said, “We could create something here in San Antonio.” So over the past 10-15 years, the growth that we've had, the things that we have, this right here, this studio, this wonderful opportunity, all we have, it’s a beautiful city with a lot of potential.\r\n\r\n\r\nVance Bradford  15:18  \r\n–Yes, sir. Okay, real quick. What are you most known for in San Antonio? \r\n\r\n\r\nRon Kelley  15:24  \r\nHmmm. I would say it's the contributions to education. You know, with my business– really what I do is business at this point, because I spend time running the company and coordinating everything. But because we are a company that makes teachers better, that focuses on teaching the teachers and motivating the students, it gets highlighted on that side as far as education, and I'm proud of that. I'm– I’m glad that that part gets highlighted because I never saw that. I never saw anyone, you know, that– that worked with the schools and improved the schools. So going back to what I say about the youth, if it gets passed on and that message is seen, then that's definitely what I'm aiming for. So my contributions to education, that's what I want to be known for. And and also being able to develop this into a fortune 500 company right here in San Antonio. You know, as a 44 year old CEO of a national company, as a African American, I always feel like I gotta just come with it, you know, I can't– can't half step. I have to make sure, and I have some really high goals for the company, to take it to that fortune 500 status. We're dabbling in a lot of new technology things and to buying other companies. And I just want to hit it hard and retire in a few years, travel the world and just teach a few classes. That's the way I see ideal life for me. So if I can be known as a contributor to education, that's definitely good with me right there.\r\n\r\n\r\nVance Bradford  16:43  \r\nThat's beautiful, Dr. Kelly. Now, I would like to say, you know, this has been a great interview. And– and I mean, you're, like I said, your bio is just fantastic. And– and I wish everyone– every kid could see this interview right here. And I'm sure they get– you know, be motivated. So, you know, is there anything you would like to say to San Antonio, to the kids out here, or– or the people and– and maybe shout out your website or something, ‘cause I want them to, really, these kids are following you and see what you're doing. And sa– you're doing a great job for San Antonio.\r\n\r\n\r\nRon Kelley  17:18  \r\nDefinitely. Well, what I'd like to say to the city, to the kids, to the upcoming leaders, to the students, the main thing to know and to focus on is your image. And that ties directly into what you said about the website and things. I encourage kids to always go to my social media, go to my website, and see how I present myself. ‘Cause what I do on there isn't– isn't by chance, it isn't about chance. I'm thinking about all of the opportunities, all of the things that we have to remember in order to be in position to be successful in business. I emphasize the students’ dress, things like that. There's a reason why when you put on a suit and tie, you get a certain amount of respect. There's a reason why we have to be clean cut. You know, I know there's a lot of styles out there and things like that. But unfortunately, the people that are doing the hiring aren't aware of that. So you have to play the game. Once you get in the game, you do whatever you want at that point. So I like to teach our young men to be themselves, definitely be yourself, but learn how to play that game so you can win the game. ‘Cause once you are an owner, once you're– you're the boss, once you're in charge, that's when you can express yourself. So it does require some– some adjusting your– your thoughts and your views. And it's okay, you know, they don't have to think, “Oh, I'm giving up all my– my personal style.” You know, just make your style professional and then whichever way works for you. So that's– that's my advice to them, is have a– a image that will get you to wherever you want to go. If your image gets you to being a hip hop artist, that's making plenty of money, that's a multibillion dollar industry. But if your image puts you on Wall Street, have a Wall Street image. So just do what you got to do to reach the top of your profession. Yep, that’s it. And the website information. So my website for the company is www.NSIcorporation.net. And as we know, websites are good, but now everybody's on social media. And I tell people if you learn to master social media, the growth of my company when you study it, people are like, “Well, what was the key? And what was that–?” Social media grew us, doubled and tripled our business by presenting a positive image on there. So you can find me on Facebook, just like the Dr. Ron Kelley page on there. What else– we got Twitter and Instagram, it’s @DrRonKelley [spells out] d r r o n k e l l e y right there. So you can find me on there.\r\n\r\n\r\nVance Bradford  19:28  \r\nWell, Dr. Kelley, I think this has been a great interview. Another 300 Voices in 300 Days on TAAN TV. I'm your host Vance Bradford, and our special guest is Dr. Ron Kelly. Thank you\r\n\r\n\r\nTranscribed by https://otter.ai","format":"text/plain"},"target":"https://saaacam.aviaryplatform.com/collections/2808/collection_resources/131058/file/245309#t=0.0,1185.06667"}]}]}]}